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Soto Home Services

Scaled from 12 to 31 active projects without adding an office assistant

158% project volume increase

## The Problem: Growth Hit a Ceiling

By 2023, Rafael Soto had a solid reputation in the Denver metro. His problem wasn't getting jobs — it was managing them. "I was turning down work because I couldn't keep up with the admin," he says. "I'd finish a project, then spend two weeks doing nothing but takeoffs and purchase orders for the next batch of jobs."

His wife handled bookkeeping, but the estimating side fell on Rafael alone. "I was working 60-hour weeks and still not keeping up. Adding a project manager wasn't an option — I'd need $80K in annual revenue just to break even on the salary."

## The Shift: Offloading the Repetitive Work

Rafael started using SnapTakeoff in January 2024 as an experiment. "I figured if it saved me even an hour per project, it was worth it." The first month, he processed 8 takeoffs using photos sent by his field team. By month three, he was running every estimate through the system.

"The time savings compounded," he explains. "Not just the initial takeoff — everything downstream. My material lists go straight into my supplier portal now. I spend 15 minutes on an order that used to take two hours."

His wife noticed the change first. "She said I seemed less stressed on weekends. I wasn't disappearing into the office every Saturday morning."

## The Numbers

Eighteen months after integrating photo-based AI takeoff into his workflow, Rafael's business looks fundamentally different:

- **Project volume increased from 12 to 31** active jobs (158% growth) - **No additional office staff** hired to support the increase - **Estimated 14 hours per week** reclaimed from takeoff and procurement work - **Revenue up 127%** year-over-year, from $680K to $1.54M

## What's Next

Rafael is now planning to bring on a second crew — something he says would have been impossible without freeing up his own capacity. "I couldn't train someone if I was buried in paperwork. Now I can focus on what actually matters: managing quality and customer relationships."

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